Proof
Turnaround
Sales & Marketing Direction
Sales & Marketing Direction
I was hired to stop a 7 year downward spiral. Changed attudes, sales, marketing & operations to yield:
- Changed revenue and profit trajectory after 6 months, despite the pandemic.
- Growth rate of 20-25% after 18 months.
- Implemented a digital marketing program.
- Launch of a major new product setting the stage for future product development.
Sales & Marketing Direction
Sales & Marketing Direction
Sales & Marketing Direction
Xymox Technologies was stuck, using mostly reactive sales techniques.
- I implemented CRM so we could track KPI's for our proactive sales process.
- I reoriented Regional Sales Managers to prioritize leads and focus on prospecting
- I streamlined the manufacturer's rep network for greater mindshare, clarity of message
Building a Brand
Sales & Marketing Direction
Building a Brand
HanitaTek distributed, sold and marketed products from an overseas manufacturer. After years without success, I accomplished:
- aligned messaging with product positioning and pricing
- built a team from startup to excellence
- implemented CRM and ERP systems supporting a nationwide team
- achieved 400% revenue growth in 6 years
- generated profit in North America for the first time